01Train with
a purpose.
Learn what to do and how to do it. Begin with a challenge that fits you, then build from there.
STRENGTH TRAININGFOR WOMEN APPROACHING 50 & BEYOND
What if losing weight
is the wrong goal?
You want to lose fat. But weight loss can take muscle and strength with it.
Stop making weight loss the goal. Start making muscle gain the goal.
Studies show that consistent resistance training can improve strength and reduce abdominal fat in women after menopause.*
NASM Certified Personal TrainerCertified Nutrition CoachPersonal guidance. Practical strength.
WHEN THE EFFORT DOESN’T FEEL LIKE PROGRESS
You’re working hard. Where are the results?
“I exercise more now than I have ever in my entire life.”
When you can’t see progress, it’s easy to wonder what you’re doing wrong.
You deserve real answers and someone in your corner, someone who knows what works, who listens, and stays with you as you learn. That’s why I’m here.
01 / A DIFFERENT WAY TO LOOK AT IT
Here’s how your muscles
become stronger.
Training starts the process.
Food and rest support it.
Your body is always repairing and rebuilding muscle. As we get older, that process can become less responsive. Less activity, illness, and not getting enough nourishment can make it harder to hold on to the muscle we have.
But your muscles can still respond to training. Resistance gives them a reason to grow stronger. Protein supplies building materials. Rest gives your body time to recover.
The next step is putting those pieces into a routine that fits you.
A 12-week study found improved muscle and strength in postmenopausal women who trained. Read the research ↗
02 / THE PIECES, TOGETHER
A place to start. A way to keep going.
01Train with
02Eat food
you enjoy.
Let satisfying meals support the work. Real recipes, clear protein numbers, and something to look forward to.
NUTRITION
03Have someone
in your corner.
Recipes and workouts give you information. Personal coaching helps you put it into practice—and work through what gets in the way.
COACHING & ACCOUNTABILITY
Per serving: 29g protein, 20g carbohydrates, 26g fat, 433 calories.SESAME GINGER SALMON & VEGGIE BOWL03 / THE FOOD SIDE OF STRONG
Let your plate
do the
heavy lifting.
Good food belongs in this picture. My protein-focused recipes bring satisfying meals and clear nutrition figures together, so you can enjoy what you’re eating and understand what a serving provides.
In coaching, I help you connect those food choices to your training and goals.
Salmon, veggies, and plenty of flavor.04 / MEET YOUR COACH · JOANN GIBSON
A strength plan for you.
A coach to help you follow it.
NASM Certified Personal Trainer
Certified Nutrition Coach
I’m JoAnn. I coach women approaching 50 and beyond, bringing strength training, nutrition guidance and personal accountability together.
I tailor your workouts to your current level, teach you the exercises, and help you connect your food choices to the work. When you’re unsure or struggling to follow through, we work through what’s getting in the way.
I know the value of that help. At 64, I hired a trainer myself. Learning that I could still build strength led me to study training and nutrition—and become a coach. I’m 66 now, and still investing in my longevity.
Read why I became a coach ↗Let’s talk about what you want to feel stronger doing. In a one-on-one consultation, we’ll discuss your goals and how coaching could fit your life.
Book a CallA FEW THINGS YOU MAY BE WONDERING
You don’t need it all figured out.
What if I’ve never lifted weights?
You don’t need experience to learn. The starting exercises and level of challenge should match what you can do now. Coaching gives you guidance as you learn.
Can I keep walking or doing cardio?
Yes. Aerobic activity has benefits of its own. Strength training adds work that specifically challenges your muscles, and can sit alongside activities you enjoy.
What happens on the call?
We’ll talk one on one about your goals, where you’re starting and what you need help with. It’s a chance to ask questions and discuss how coaching could fit your life.
How do I get started?
Use Book a Call to choose an available time in Calendly. Booking a consultation does not enroll you in coaching.
Book a Call
TRAIN FOR THE LIFE YOU WANTTraining goals: build muscle, support bone health, and keep taking part in everyday life.MORE LIFE TO SAY YES TO
A trip. An afternoon outdoors.
Being part of it.
There are things you want to keep doing. Let’s start building the strength that helps you keep taking part.
Book a Call